How do I get
SiteLinks to appear in my site’s Search results?
You need to adopt all good general SEO practices.
- Build an XML sitemap and submit it to Google
- When using internal links, use anchor text and alt text that’s
informative, concise and avoids repetition.
- Make sure that your site has a clear and logical hierarchy.
- Include only your most important categories in the main menu.
- Use relevant and descriptive meta descriptions.
- Avoid duplicate content.
- Stay away from rubbishy thin content.
- Try and improve your site’s speed and page load times.
Note: There is no guarantee of sitelinks, but they will hopefully
ensure search engines can crawl your site quicker and more
accurately.
If you don't like a site link and want to "demote" it the follow these
steps:
- On the Search Console Home page (old version), click the site
you want.
- Under Search Appearance, click Sitelinks.
- In the ‘for this search result box’ complete the URL for which you
don’t want a specific sitelink URL to appear.
- In the ‘demote this sitelink URL box, complete the URL of the
sitelink you want to demote.
- That’s it. Go and have a chocolate biscuit.
Good Luck

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