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Formula To Write About Me Page For Your Blog


Like it or not, the About Me
page is one of your blog’s
unsung heroes.
It won’t provide your
audience with compelling and
useful content about your
topic.
It provides them with
something even more.
If created correctly, your
about page should not only
leave a good impression to
people:
It will also turn fairweather
visitors into life-long
subscribers of your blog.
In this post, I will help you
write an attention-grabbing
About Me page on your blog
that will make you credible to
readers and help remember
you for a long time.
Let’s dive in.
6 Pillars of a
Successful
About Page:
1. A Killer Headline
2. Compelling
Paragraph
3. Crystal-Clear Profile
Image
4. Introduction
5. Social Proof
6. A Call To Action
1. A Killer Headline
The headline is the first thing
people will read from your
About Me page.
And here’s what you need
your page to do:
Cause visitors to stop on
their track and give your
page the full attention it
deserves.
Think of your readers as
fishes. Your headline should
be akin to bait!
Once you have them hook,
line, and sinker, it’ll be much
easier to get them to convert.
To help you come up with the
right headline for your blog,
below are tips must consider:
Show personality –
This is the purpose
why visitors are
checking your page.
What makes you
different from the
rest? Do you have the
attitude and style that
your readers can
relate to?
Know what you’re
good at – Let your
expertise and
knowledge about the
subject be the talking
point of your
headline.
Determine the
problem you’re
solving – Find the
most significant pain
point your audience
has and make it your
mission to help ease
their pain.
An example of a great
headline is from CopyHackers:
Joanna Wiebe and company
are famous for their brand of
effective and high-converting
copy. And there’s no surprise
why the About Me page
stands head and shoulders
above the rest.
The headline immediately
addresses the issue of
conversion rate among site
owners. And they solve the
problem by delivering their
brand of copywriting they
have developed through the
years.
Another significant element of
the headline is how it showed
personality. The phrase “ Sans
Pixie Dust” is a perfect
encapsulation of what
copywriting is all about.
The results don’t come in
immediately – it takes time to
generate leads and sales
through effective copy. And
CopyHackers expressed this
notion in the most
CopyHackers way possible.
Action Step: Think of a
powerful headline that
address your readers
main problem. Write 2-3
different versions of it
and pick the best one.
2. Compelling
Paragraph
Now that your headline drew
the attention of visitors, now
what?
You can consider following it
up with a short paragraph
that makes your readers
clamor for more.
At times, another paragraph
to follow up your headline
may be unnecessary. However,
it helps add character to who
you are and gives visitors a
taste of what’s to come if they
read the whole page.
Writing your follow-up
paragraph follows the same
tenets of your headline. It
needs to maintain the same
personality and expounds
more on what is mentioned
earlier.
To help you get an idea of a
great follow-up paragraph,
here’s a very quirky yet
compelling one by Jorden
Makelle at Creative Revolt:
You can easily make the
argument for the headline:
“Hey I’m Jorden” being weak.
However, the paragraph that
follows is anything but.
She makes fun of her hero
image in the subheading,
which sets the tone of the
About Me page.
She’s not your usual ultra-
serious business writer.
Jorden boasts a sense of
humor and candor that makes
her relatable to most freelance
writers.
It’s this kind of headline that
leaves an impression to
visitors and compels them to
read more!
Action Step: Write your
starting paragraph right
now. Think do they
want to achieve in their
life and then convince
them that you are the
person who can help
them to achieve that.
3. Crystal-Clear
Profile Image
You need to put your face
across your About Me page to
humanize your blog.
By showing your actual
picture, it helps people
associate your content back to
you.
More importantly, a photo of
yourself converts almost twice
as better compared to using a
different image!
The image you’ll be using on
your page needs to be in high
resolution and professional
regardless of your niche.
For best results, hire a
professional photographer to
help you come up with
concepts on how your picture
should be taken.
However, hiring a
photographer might cost
more than you can afford at
the moment.
Therefore, it makes sense to
take your photo using your
smartphone. Just make sure
that it has at least 10
megapixels to ensure the
quality and resolution of the
picture.
When taking your photos,
below are things you need to
keep in mind:
Be yourself – Don’t dress
up or look different than
the way you are now.
People gravitate toward
authenticity. The more
authentic to yourself you
are, the better you will
come off to readers.
Let your photo speak for
itself – Don’t use text or
overlays on your profile
picture. As another saying
goes, “keep it simple,
stupid!”
Smile! – According to a
study, smiling on your
profile photo helps
increase conversion rate
by 10% .
An example of a good profile
image for your page is Jeff
Bullas’:
Just like his professional blog,
Jeff looks sharp in his picture.
Also, he’s not wearing a suit
and tie just to look the part.
He’s probably wearing the
kind of outfit he wears when
going to conferences, which
makes this picture a perfect
choice for his About Me page.
Action Step: Select your
pic that you are going
to use on your about
page. Don’t have any?
Ask somebody to click
one right now.
4. Introduction
Now that you’ve set up
elements on your About Me
page to attract people’s
attention, it’s time to
introduce yourself to them.
To reiterate the purpose of
your About Me page:
You need to let people in
your life and see the real
you.
Sure, the content you write is
part of who you are as a
professional. But that’s exactly
it – they don’t show what
your life is outside of work.
Therefore, use your About Me
page as an opportunity to
answer this question:
Why do you do what you’re
doing?
You might go back to your life
before the one you’re living
now.
In fact, it is essential to show
vulnerability and put your
guard down for your
audience.
Below are tips to help you
come up with your own
introduction for your About
Me page:
Be candid – Don’t filter
yourself when writing this
section of your blog. After
all, people want to know
more about you, which is
why it’s called the About
Me page.
Share your lowest points
– Talk to them about your
hardship and obstacles
that you had to endure
and overcome to get
where you are right now.
Doing so makes you
relatable to your audience.
End on a high note – You
can’t dwell too much on
your failures. Explain to
readers how you were
able to achieve success
and come up with the
decision of setting up
your site or blog. This
way, you help readers feel
good about themselves.
An example of a strong
introduction section is from
Spencer Haws of Niche
Pursuits:
He begins by talking about
who he is – an online
entrepreneur who builds and
sells websites for a living, as
well as sells physical products
on Amazon. Also, he is the
founder of LongTailPro, a
keyword research tool, until
he sold it a couple of years
ago.
From this part, readers will be
awe-inspired by his
accomplishments. However,
there’s also a risk of
intimidating readers with
those laurels.
Therefore, Spencer proceeds
to talk about his humble
beginnings. He wasn’t good at
building websites when he
started in 2005. He didn’t find
success as a niche site creator
until 2009. Before that, he had
no money and was still
learning SEO.
If readers put the pieces of
Spencer’s story together, they
will realize how he was just
like everybody else. Through
perseverance, he was able to
find the success he wanted in
life. The same can be said of
his readers!
Action Step: Ready with
your pic? Great. Now
write your Introduction.
Remember, writing your
introduction is not that
tough. All you have to
do is write your real
story that your readers
can relate to.
5. Social Proof
You can come up with the
best introduction about
yourself and pull the
heartstrings of your readers.
But telling a great story is
different from showing actual
results of your work.
Whatever it is that you claim
yourself an expert to be, it
won’t matter if you don’t have
any proof to back your claims!
This reason is why social
proof is a necessary
component of your About Me
page.
Social proof comes in different
shapes and forms. But as
newbie bloggers, there are
two you can easily feature on
your page as early as now:
(i) As seen on/As
featured in
If you’ve written on major
publications like Forbes,
Entrepreneur, Social Media
Examiner, and others, then it’s
worth mentioning them on
the page.
These sites don’t accept just
any writers or bloggers to
submit and publish content.
Therefore, getting even an
article to be featured on these
sites is a feather in your cap
that you must share to the
world!
An example of a great “As
seen on” section can be
found on Stuart Walker’s
About Me page on
NicheHacks:
The screenshot doesn’t
capture other publications
such as:
Optinmonster
Neil Patel
Ahrefs
Matthew Woodward
…and more!
An elite company of online
publications!
Assuming that you haven’t
written on similar
publications, you can still
mention blogs where you’ve
been published. While they’re
probably not as impressive as
the sites above, they still serve
as social proof and add value
to the kind of blogger you are.
(ii) Testimonials
If you offer services to clients,
you should ask your clients to
share a good word or two
about you. This is especially
true if your client is very
popular and influential in your
niche.
Or even if you’ve worked with
or built relationships with
influential people in your
industry, it’s worth
mentioning the good things
they’ve said about your blog.
Going back to Stuart’s About
Me page, there’s a testimonial
section that shows what
blogging luminaries think
about his blog:
The part also shows glowing
reviews from Neil Patel, Glen
Allsop (ViperChill), Zac
Johnson, and others.
Action Step: Make a list
of Social Proofs you
already have. If you
don’t have any, make a
plan of getting few as
soon as possible.
6. Include A Call To
Action
Once you’ve made a good
impression with readers with
your About Me page, the last
thing for you to do is to
convert them.
Since you’ve warmed yourself
up to readers on this page, it
makes sense to take your
relationship to the next level
by asking something in return
from them.
There are different calls to
action that bloggers use.
Below are some of the most
common:
(i) Ask Them To
Subscribe To Your
List
Part of what makes your blog
generate more traffic is to
build an email list.
Take it from 86% of
professionals who prefer to
use email when
communicating for business
purposes.
If you play your cards right,
email marketing will play a
crucial role in the growth of
your blog!
But before you think about
that, you need to grow your
email subscribers first.
And one of the best ways to
do that is to include an opt-in
form on your About Me page.
Check out how Raelyn Tan
featured an opt-in form on
her about me page:
The goal of her about me
page is to convert you as a
subscriber and I believe she
has done a brilliant job here.
Here are few additional tips to
help increase the conversion
rate of your opt-in forms.
Use tried-and-tested
tools for creating forms –
Some form creators are
better than others. You
need to find the best tools
to build high-converting
forms so you can
generate more email
subscribers.
Show your form in
different ways – Almost
all websites use opt-in
forms. As a result, most
visitors have been numb
to it just like ad blindness.
Make your forms stand
out by testing out
different ways on how
the forms will appear on
their screen. Using full-
screen modals, slide-ins,
and inline content forms
are just some of the ways
you could use.
Measure the results – To
understand how your
forms are performing, you
need to track how many
people are signing up.
Most opt-in form tools
have built-in analytics that
lets you see the
impressions and
conversion rate. Using
this data, you can make
informed decisions to
improve the sign-up rate
to your forms. (My fav. tool
is Thrive Leads.)
(ii) Create A Button
Some bloggers want people to
click on a button as their call
to action.
Once visitors click on the
button, they are led to another
page, or a form pops up.
Buttons are much more
effective than hyperlinks as a
CTA because they attract the
attention of your visitors.
The jury is still out on whether
buttons convert higher than
using forms. It depends on
the bloggers and their
findings to justify their choice.
An example of a blogger who
opted for buttons instead of a
form is Jon Morrow of Smart
Blogger.
On his About Me page, you will
find a button at the bottom of
the page:
If you click on the button, it
will load a form. You will
receive the blog’s latest
content if you successfully fill
it out.
This is a different way of
collecting emails on your
About Me page.
Instead of featuring the form
on the page immediately, you
hide it behind a button first.
Again, your choice between a
button or a form to collect
emails will depend on the
performance of each. Some
might respond better to
buttons if the forms you
initially used on the page
aren’t converting.
Below are ways that you can
make the most out of buttons
as the CTA of your About Me
page:
Literally call your visitors
into action – Use action
words as the first word of
the button’s copy. But
don’t use overdone
phrases like “click here”
or “go here.” Instead,
come up with fresh and
creative ideas. In the case
of Smart Blogger, you can
also make readers agree
to your previous
statement to encourage
them to click the button.
Play around with the
colors – Much has been
said about how the
button colors affect the
click-through rate. A study
points to red generating
the most clicks. However,
other variables play a role
in the CTR of a button.
Therefore, choosing the
color doesn’t magically
boost your button’s CTR
overnight. It’s best to play
it by ear (or by sight, in
this case). You can start by
testing red first and mix it
up after a period to
compare and contrast
which colors work best
for you.
Placement matters – The
location on the About Me
page where you place
your button is crucial to
the clicks it will get.
According to Fitts’s Law,
you need to put the
button in the direct path
where the attention of
visitors is. The placement
needs to follow a local
stream of thought to get
more people to click on it.
If your goal is to get
people to click on the
button and open the
form, you need to place
the button before a
paragraph mentioning
that they can sign up to
your list by clicking on the
button below.
Action Step: Create your
offer/freebie in the early
days of your blog. It
could be anything like
an eBook, video course,
email course etc. that
can help your readers
solve their common
problem. Get any lead
capturing tool like
Thrive Leads and start
building your email list.
Wrapping it up
Just to reiterate, your About
Me page should be all about
you.
We’re not just talking about
you as a blogger, but also
your life outside it.
Sharing to people your
personal life gives shape to
the kind of blogger you are.
And if they like what they
read, they’ll be your followers
and subscribers for as long as
you want them around.
However, all these won’t
happen unless you follow the
tips above.
Creating the best About Me
page, ultimately, is about
following a proven formula.
By setting up the elements
mentioned above, you can get
the most out of your page and
turn it into a crucial, high-
converting part of your blog!
If you liked this 6-step formula
to write a compelling about
me page, then kindly share
this article on Facebook.
Formula To Write About Me Page For Your Blog Formula To Write About Me Page For Your Blog Reviewed by Award6baseMedia on March 07, 2019 Rating: 5

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